If P2P is so easy, why aren’t we all doing it?

I’ll be the first to admit that the term “peer to peer” reminds me of anything but fundraising. In fact, it always seemed complicated to me -which made it difficult to encourage the participation of others when I could hardly explain it myself. Thank goodness for Ai, infographics, and my relentless interest in learning the things I don’t know… I’m now fully confident in my ability to break down the process and compel you to give it a shot yourself. We’ll call it a challenge… are you up for it?

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